COMMUNICATIONS STRATEGY

by Gordon McNenney Content and Communications Director Digital for digital's sake

Even though Victoria is home to a significant digital arts culture, with RMIT and other universities leading the way, digital art doesn’t get much attention. I think it's time to take the lead with the 'Australian Digital Open', a digital art 'Grand Slam' event.

Filed under: communications strategy, creative

by Gordon McNenney Content and Communications Director 2012 digital prediction wishlist

The lighthearted “All I Want for Christmas” post is almost as much of a year-end blog tradition as a list of ponderous predictions for the year in digital ahead. So to save everyone time, I thought I’d combine the two.

Filed under: social media, communications strategy, web, business strategy, digital advertising

by Gordon McNenney Content and Communications Director The Foursquare Skinner Box

Foursquare needs to keep growing to justify its $600 million valuation. Rewarding user activity with real value will be essential for Foursquare – and all brands in the social media space.

Filed under: social media, brand strategy, communications strategy, business strategy

by Brian Vella Managing Director 100% customer focus

In recent months, there's been a lot of talk about the 10% advantage of overseas online retailers who aren't collecting GST from Australian buyers. But to succeed over the long term, Australian retailers need to become more customer focused.

Filed under: brand strategy, communications strategy, web, business strategy, digital advertising

by Ben Barone-Nugent Copywriter UX with someone I love

Words and the design interact to create experiences. The writer and art director (or art and copy) are greater than the sum of their parts. They are Lennon and McCartney, Han and Chewy, Gin and Vermouth. Sadly, this model isn’t common in the world of UX design. Writers are usually brought in later in the process.

Filed under: communications strategy, web, digital advertising, creative, usability, ux design

by Gordon McNenney Content and Communications Director Subject matters

Companies like Amazon.com take a very scientific approach to email marketing subject lines. Here are five ways Amazon optimises subject lines to keep readers curious and engaged.

Filed under: communications strategy, business strategy, digital advertising

by Gordon McNenney Content and Communications Director David Ogilvy: customer experience expert

On June 23, Ogilvy agencies worldwide are celebrating the 100th anniversary of David Ogilvy’s birth, so we’ve been thinking about his life and legacy. I think he's the original CX guru. For Ogilvy, customer insight was just as essential to memorable, effective advertising as it is to building great websites.

Filed under: brand strategy, communications strategy, dtdigital, digital advertising, ux design

by David Trewern Chairman Making friends in the digital age

A manifesto for brand enlightenment

Filed under: social media, brand strategy, communications strategy, web, business strategy, digital advertising, creative, usability, ux design

by Gordon McNenney Content and Communications Director Find something new in search

As in any marketplace, healthy competition should be encouraged in web search. Here are some alternatives to Google and Bing worth giving a go.

Filed under: brand strategy, communications strategy, business strategy, digital advertising

by Gordon McNenney Content and Communications Director Carsales for $1.1B: Lemon or bargain?

Yesterday global private equity firm CVC (through its Nine Entertainment subsidiary) sold 49.1% of its stake in Carsales for about $565 million. It will be interesting to see if the buyers got a bargain or if CVC just pulled off the ultimate used car scam.

Filed under: communications strategy, web, business strategy, digital advertising, usability

by Gordon McNenney Content and Communications Director Kaizen and the art of content development

Filed under: communications strategy, web, business strategy, digital advertising

by Ben Barone-Nugent Copywriter Beyond the Call of Duty: Video games as art

Filed under: brand strategy, communications strategy, web, digital advertising

by Michael Punton Copywriter Content for sale, 8 bucks a pop.

Want to write a novel, but don’t know how? Can’t put pen to paper for that next winning blog post? Don't worry. Someone, somewhere will write it for you.

Filed under: social media, brand strategy, communications strategy, dtdigital, web, business strategy, digital advertising

by Adam Beaupeurt Digital Strategist Social Self-Service

Filed under: social media, communications strategy, dtdigital, web, digital advertising

by Bomber Southall Creative Fish where the fish are

Filed under: social media, communications strategy, digital advertising